Women's swimwear fashion guide: trends and inspiration

This summer, let's sunbathe... with elegance. In the LA PLAGE collection, the major 2025 swimwear trends are reinterpreted with the timeless signature that defines VOGANA . Each piece evokes a curated, sensual, and sophisticated aesthetic, designed for women who understand that fashion begins with the details.

1. The classic 'old money'

Minimal white, simple cuts, and quiet luxury are at the heart of this trend. The Calella White Swimsuit masterfully embodies this: a subtle neckline, clean lines, and a back that will leave you speechless. This piece harks back to Lady Di 's iconic aesthetic on her vacation in Saint-Tropez, where minimalism became a style statement.

2. Earth tones: the new nudes

The Bona Teja Swimsuit has become our new summer staple. A piece in warm tones that moves away from the simple colors we usually turn to, while still remaining a wardrobe staple. Picture it with a white linen sarong and gold sandals, to go watch the sunset after a day at the beach—the perfect look!

3. Ruffles and more ruffles

Ruffles will never go out of style, especially at VOGANA . Our Marina Lead Bikini delicately reinterprets ruffles. A design conceived for those seeking functionality and femininity at the same time. Complement it with cat-eye sunglasses and a subtle touch of lip balm.

5. The charm of two-tone

At VOGANA , we've gone all in on two-tone at LA PLAGE , as seen in the Bona Teja Swimsuit and the Boadella Two-Tone Trikini. Soft contrasts elongate the figure and provide a unique visual structure. Our two-tone design is as aesthetically pleasing as it is functional.

6. High-waisted panties: a retro touch

The Carina Printed Bikini revives retro glamour with a high-rise, knotted bottom that slims and defines the waist. We couldn't help but be reminded of iconic images of Marilyn Monroe on the beach, or the images of Sue Lyon in 1962, when the 14-year-old actress stepped into the shoes of Stanley Kubrick's Lolita and created one of cinema's most memorable images. Perfect for those who love classics with a contemporary twist.

7. Subtle shine: sun effect on the skin

The Boadella Bicolor Trikini next to our Marina Plomo Bikini These pieces follow this trend perfectly. They capture the light and highlight your tan with subtle sparkles. Pair it with a lightweight kimono and metallic sandals, perfect for elevating your look. Plus, we're all aware of the versatility of bikinis and know firsthand that They are those perfect bodysuits that save your looks.

Each LA PLAGE piece is designed to accompany you in your most radiant moments. From the first dip to the last sunset, this collection celebrates elegance, the body, and the stories of women who have made summer a symbol of freedom and beauty.